I'm delighted to share some genuinely special news: one of my watercolour paintings has been selected by The Salvation Army for its UK Easter donor thank-you campaign.
The chosen artwork has been printed on 600,000 Easter cards, which are being sent to donors across the UK as a message of gratitude and hope.
A Quiet Honour
As both an artist and someone with personal connections to The Salvation Army, this feels like a very meaningful moment. To see my work used in this way—reaching hundreds of thousands of people as part of a campaign rooted in gratitude and renewal—is deeply humbling.
It's one thing to create art for therapy rooms, calm spaces, and collectors' homes. It's quite another to have a painting become part of something larger: a nationwide gesture of thanks to people who support vital community work.
What Happens Next
Next Wednesday, I've been invited to visit The Salvation Army head office in Denmark Hill, London, to meet the team behind the campaign. I'll be learning more about how the artwork was chosen, the campaign's goals, and the process of bringing 600,000 cards to life.
I plan to write a fuller blog post after that visit—one that includes behind-the-scenes insights, photographs, and more detail about the painting itself and what this milestone means to me as an artist.
Why This Matters
For artists, especially self-taught painters like me working from a home studio in South London, moments like this affirm that the work matters. That it resonates. That it reaches beyond my immediate circle.
The Salvation Army's Easter campaign is about hope, renewal, and gratitude—themes that align naturally with the therapeutic, calming landscapes I create. Knowing that my watercolour will bring a moment of peace or reflection to so many people is exactly why I paint.
A Note of Gratitude
I'm grateful to The Salvation Army for this honour, and to everyone who has supported my work over the years—collectors, therapists, fellow artists, and readers of this blog. This milestone wouldn't exist without you.
More to come after next Wednesday's visit. Watch this space.
– Simon
